Brightwok Kitchen is a veggie focused, asian inspired restaurant with two locations in Chicago. Since 2015, they have been happily serving the Chicago community one "BWK Bowl" at a time. They believe in daily prep, which is why they marinate and grill their meets, make and mix their sauces, and chop their colorful vegetables bright and early everyday. They also celebrate each season with new and exciting menu additions based on available local produce and exciting flavors.

After researching our interior and branding work for Cemitas Puebla, owner, Jeremy Klaben approached estudiotres to help him design his vision for Brightwok's environmental experience.

"Our kitchen is a welcoming, happy & inspiring place where connections form and thrive."

Jeremy Klaben | Restaurateur

As Interior Branding Designers for Brightwok Kitchen, we have designed, built and installed several bespoke furniture and interior features for the front of the house.

Adams Street Location
Feature Wall

The Brightwok Feature Wall Installation for their first location was designed to draw people into the space. Over 20,000 chopsticks were painstakingly inserted into individual holes that were drilled out over three full days of labor. The goal was to take the viewer on a explorative discovery of... "oh, thats cool"... "wait, are those chopsticks?"... "that's incredible!"

Each 4 foot tall letter is made up of pine chopsticks place .25 inch apart in a stacking pattern. Each hole had to be individually drilled into the wall in order to make sure each chopstick protruded from the wall at 6 inches. The scale and detail of the installation gives the piece a must-see-to-believe gestalt.

State Street Location
Feature Wall/Seating

The Brightwok Feature Seating Installation was designed to be a focal point for the restaurant’s State Street Location. Made to allow the visitors to have their photo taken in front of the 7,155 one inch wooden balls laid out on the interior wall to read “The Future Is Bright”. Up close the messaging is abstract and difficult to read, but once seen through the camera lens the letters and words become clear.

State Street Location
Booth Seating

The Brightwok Booth Seating for the restaurant’s State Street Location was designed to be one of the first things the guest sees when they enter the space. The design is meant to narrate the customers view around the space clockwise in order to direct them to the ordering line.

The clean simple parsons style structure is accentuated by the matching heights of the seat backs and the table tops. The cantilevered top “shelf” ties all the sections together to give the appearance of a solid piece of furniture simply placed in it’s natural organic space.

Cemitas Puebla

Cemitas Puebla.



estudiotres was tasked with the complete rebranding of a popular yet unpolished taqueria in Chicago that had recently taken on investor/partners in order to expand their locations as well as their narrative. The restaurant, Cemitas Puebla, had a reputation in the city amongst hipster foodies and celebrity chefs. It was featured in Guy Fieri’s Diners, Drive-ins and Dives, and was a regular spot for famous chefs like Curtis Duffy.

"The unique design should fit right into to one of the hottest dining districts in Chicago while simultaneously paying homage to the restaurant’s roots."

Chicago Eater Magazine

The challenge was to take the restaurants marketing and gestalt into a cleaner less “dive” oriented space in which to attract the demographics of their new locations all while ensuring that the base clientele, the hipsters and foodies, approved so as to not bury the restaurant in vitriol reviews meant to discourage growth and success. The desire to be the only person who “knows about this place” was strong amongst the original customers.

Our solution was to put the owner, Tony Anteliz, out front. He was a bit of a known personality already and had a natural and approachable way of interacting with his customers. The idea was to give Tony the restaurant space and branding he would have already had if he had our experience and creative execution in the beginning. He was in charge, it was his vision that we just needed to create a linear narrative for and execute visually.

The result was a brand based on the history and culture of his hometown of Puebla, Mexico. We used hand drawn/painted black and white imagery along with subtle browns in order to create a modular branding system that we could mix an match depending on the media or campaign.

The restaurant was designed to be minimal yet narrative, with hand painted black and white murals on white walls and dark wood architectural features that led the customers through the space.