Cemitas Puebla

Cemitas Puebla.



estudiotres was tasked with the complete rebranding of a popular yet unpolished taqueria in Chicago that had recently taken on investor/partners in order to expand their locations as well as their narrative. The restaurant, Cemitas Puebla, had a reputation in the city amongst hipster foodies and celebrity chefs. It was featured in Guy Fieri’s Diners, Drive-ins and Dives, and was a regular spot for famous chefs like Curtis Duffy.

"The unique design should fit right into to one of the hottest dining districts in Chicago while simultaneously paying homage to the restaurant’s roots."

Chicago Eater Magazine

The challenge was to take the restaurants marketing and gestalt into a cleaner less “dive” oriented space in which to attract the demographics of their new locations all while ensuring that the base clientele, the hipsters and foodies, approved so as to not bury the restaurant in vitriol reviews meant to discourage growth and success. The desire to be the only person who “knows about this place” was strong amongst the original customers.

Our solution was to put the owner, Tony Anteliz, out front. He was a bit of a known personality already and had a natural and approachable way of interacting with his customers. The idea was to give Tony the restaurant space and branding he would have already had if he had our experience and creative execution in the beginning. He was in charge, it was his vision that we just needed to create a linear narrative for and execute visually.

The result was a brand based on the history and culture of his hometown of Puebla, Mexico. We used hand drawn/painted black and white imagery along with subtle browns in order to create a modular branding system that we could mix an match depending on the media or campaign.

The restaurant was designed to be minimal yet narrative, with hand painted black and white murals on white walls and dark wood architectural features that led the customers through the space.

Natural Resources Defense Council

Natural Resources Defense Council.

Environmental Advocacy


The Natural Resources Defense Council’s Midwest Office named estudiotres Agency of Record for their regionally specific identity system and their “GoRiver” educational and outreach campaign. Over the years we've collaborated closely with NRDC Midwest for all of their events and publications.

Since 1970 NRDC has worked to ensure the rights of all people to clean air, clean water, and healthy communities.

estudiotres was responsible for NRDC Midwest’s GoRiver campaign. This included a Web Presence, including website, social media and eblasts. We also managed all Media buying which included Radio Spots (working closely with NPR and other Chicago area Stations), T.V. and Public Advertisements (including Bus, Train and Walkway Billboards).



Identity Systems

Planet Earth

Hundreds of identity systems across almost any industry one can think of. From local brick and mortar, to internationally visible branding marks and standards, estudiotres' identity systems are what we are most passionate about.

Recognized with national and international awards, seen in several design publications, and perhaps most notably, featured in the Taschen Publishing's Books, LOGO DESIGN, VOL. 1+2.

Click here to learn more about our Branding Strategies +

Holos Asset Management

Holos Asset Management.



Wealth and Asset Management Companies come in all shapes and sizes. From independent one person financial advisors to massive institutional investment firms.

But one thing the companies in the financial sectors all have in common is the need for a well executed Brand + Identity System that accompany marketing materials that are consistent in messaging and visuals.

HOLOS Asset Management is a small, nimble asset management firm that wanted to meet with potential clients that were historically reachable to only large institutional brand name money management companies.

We created a clean and simple branding / identity system guidelines that could be easily integrated into their internal materials. The goal of any brand is to be consistent and recognizable.

"Our product was superior, we simply needed to look as good as our numbers are."

Seth Hanau | President Holos Asset Management

Through consistent copy writing prose, visuals and typography we were able to create several marketing avenues including: Brochures, Folders, Post Cards, and Performance Addendums that made Holos look like the big boys in their sector.



Business Network


estudiotres created a clean, timeless and modular branding and identity system that has won several awards and been featured in many publications including Two Taschen Books.

Most recently, we created the redesigned Andersonville Neighborhood Guide. It was a complete departure from past guides and featured a photography heavy design and beautiful advertorial spreads.