Cases Archive - Page 2 of 2

Cemitas Puebla

estudiotres was tasked with the complete rebranding of a popular yet unpolished taqueria in Chicago that had recently taken on investor/partners in order to expand their locations as well as their narrative. The restaurant, Cemitas Puebla, had a reputation in the city amongst hipster foodies and celebrity chefs. It was featured in Guy Fieri’s Diners, Drive-ins and Dives, and was a regular spot for famous chefs like Curtis Duffy.

"The unique design should fit right into to one of the hottest dining districts in Chicago while simultaneously paying homage to the restaurant’s roots."

Chicago Eater Magazine

The challenge was to take the restaurants marketing and gestalt into a cleaner less “dive” oriented space in which to attract the demographics of their new locations all while ensuring that the base clientele, the hipsters and foodies, approved so as to not bury the restaurant in vitriol reviews meant to discourage growth and success. The desire to be the only person who “knows about this place” was strong amongst the original customers.

Our solution was to put the owner, Tony Anteliz, out front. He was a bit of a known personality already and had a natural and approachable way of interacting with his customers. The idea was to give Tony the restaurant space and branding he would have already had if he had our experience and creative execution in the beginning. He was in charge, it was his vision that we just needed to create a linear narrative for and execute visually.

National Resources Defense Council

The Natural Resources Defense Council’s Midwest Office named estudiotres Agency of Record for their regionally specific identity system and their “GoRiver” educational and outreach campaign. Over the years we've collaborated closely with NRDC Midwest for all of their events and publications.

Since 1970 NRDC has worked to ensure the rights of all people to clean air, clean water, and healthy communities.

estudiotres was responsible for NRDC Midwest’s GoRiver campaign. This included a Web Presence, including website, social media and eblasts. We also managed all Media buying which included Radio Spots (working closely with NPR and other Chicago area Stations), T.V. and Public Advertisements (including Bus, Train and Walkway Billboards).

Corwin Partners

CHICAGO'S LEADING NEW DEVELOPMENT SALES AND MARKETING TEAM

Corwin Partners is a full-time development sales and marketing team located in Chicago. They earned our stripes in Chicago’s new construction multi-family market by securing the pre-sales necessary for mid-rise construction financing and guiding developers to new product types at record price points. A changing economic climate requires developers be handled with an unparalleled level of knowledge and service. Corwin Partners evolved, one-of-a-kind approach is what sets them apart from the competition.

corwinpartners.com

A different approach to development sales.

Autobarn

estudiotres was retained as agency of record for a long-time pillar of the Chicagoland automotive dealership community.

Not only is the family-owned dealership recognized as the premier automotive shopping destination, but they have earned the nickname, “The Car Enthusiast Company.” The Autobarn Dealership Group firmly believes that there is a difference between selling a vehicle and helping someone purchase a vehicle. Their team is dedicated to doing the later and helping make the car shopping process as efficient as possible.

Fiumara Apparel

One of estudiotres' longest standing clients, Fiumara Apparel was started in 2010 with the singular objective of becoming a global leader in providing world-class chefs with world-class culinary apparel. Their identity system was developed to be very closely linked with our goals, their commitment and our resolute quest for perfection - to provide our patrons with the most comprehensive selection of culinary uniforms that redefines quality and aesthetic excellence. The company's top-of-the-line, exceptionally personalized customer service forms yet another indispensable part of their identity.

Although their identity is reinforced by the success of their fabulous assortment of culinary apparel for every want and wallet, they continue to strive hard to exceed industry expectations. The comprehensive network of professionals is yet another important dimension of the avant garde Fiumara Apparel brand.

fiumaraculinary.com

Pacific Construction

Yobow

estudiotres was asked to design and develop the branding and marketing messaging for the wellness equipment start up.

At Yobow, their mission is not only to provide a therapeutic massage pisto, but to also put the power of giving back into your hands. In this way, the Yobow mission is simple: They aim to deliver a transformative, philanthropic wellness experience. The device is available in 8 colors, with each representing unique causes the customer can choose from. With every purchase of a therapeutic massage pistol, Yobow donates a portion of the purchase price to a corresponding charity.

theyobow.com

"Our mission is to put the power of giving back into your hands"

David Welles | Creator / Owner

Andersonville

Brightwok

Brightwok Kitchen is a veggie focused, asian inspired restaurant with two locations in Chicago. Since 2015, they have been happily serving the Chicago community one "BWK Bowl" at a time. They believe in daily prep, which is why they marinate and grill their meets, make and mix their sauces, and chop their colorful vegetables bright and early everyday. They also celebrate each season with new and exciting menu additions based on available local produce and exciting flavors.

After researching our interior and branding work for Cemitas Puebla, owner, Jeremy Klaben approached estudiotres to help him design his vision for Brightwok's environmental experience.

"Our kitchen is a welcoming, happy & inspiring place where connections form and thrive."

Jeremy Klaben | Restaurateur

As Interior Branding Designers for Brightwok Kitchen, we have designed, built and installed several bespoke furniture and interior features for the front of the house.

Adams Street Feature Wall

The Brightwok Feature Wall Installation for their first location was designed to draw people into the space. Over 20,000 chopsticks were painstakingly inserted into individual holes that were drilled out over three full days of labor. The goal was to take the viewer on a explorative discovery of... "oh, thats cool"... "wait, are those chopsticks?"... "that's incredible!"

Each 4 foot tall letter is made up of pine chopsticks place .25 inch apart in a stacking pattern. Each hole had to be individually drilled into the wall in order to make sure each chopstick protruded from the wall at 6 inches. The scale and detail of the installation gives the piece a must-see-to-believe gestalt.